Touching DOT campaign video ‘Anak’ bags 3 awards during ‘YouTube Ads Awards PH’

  • Touching tourism campaign video ‘Anak’ has bagged three awards during the YouTube Ads Awards Philippines
  • The campaign highlights, ‘When you’re with Filipinos, you’re with family’
  • It features interaction between a Filipino mother and traveler Jack Ellis, whom she called ‘anak’

The tourism campaign video Anak (Child), which touched many hearts online, has bagged three awards during the YouTube Ads Awards Philippines.

Highlighting that “when you’re with Filipinos, you’re with family”, the video is the Department of Tourism’s (DOT’s) answer to the question “Why ‘It’s More Fun in the Philippines’?”

The minute-long video that features the “fun” in Filipino family and hospitality was adjudged Best in Overall Performance, Creative, and Media.

It also placed third for the Travel, Transportation, Automotive and Leisure Category and shared the third place citation for Corporate Image and Public Sector Category with a telecommunications company’s campaign.

Anak was launched in January 2017, featuring the interaction between a Filipino mother and traveler Jack Ellis, whom she called “anak”.

As of posting, it already has nearly 15 million views on YouTube.

https://www.youtube.com/watch?v=4Ted014d8Ls

Here’s one of the reaction videos to Anak:

https://www.youtube.com/watch?v=9nJUbuatJII

Source :

DOT, YouTube, YouTube

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